From Spikes to Likes: Spikeball's Partnership with College Athlete Influencers, Engineered by Athlytic
Spikeball partnered with Athlytic to create an authentic social media campaign built with college athlete influencers. They saw organic reach of almost half a million views, posting a high engagement rate for social media marketing at over 12%. Athlytic facilitated the deal from idea to results, ensuring a successful social media marketing campaign.
Spikeball enters the chat
When we teamed up with Spikeball, we knew it would be a natural fit. Take one of the fastest growing leisure sports in the US, merge it with a syndicate of college creator-athletes, and what do you get?
A match made in heaven.
In this campaign, Spikeball focused partnered with HBCU athletes, and helped them curate eight men and women with existing audiences who were the right fit. The goal of this campaign was to:
Create content that showed how fun Spikeball is
Capture that content to a large, engaging audience
Having fun with Spikeball
To create the content, Spikeball shipped their product to the athletes, making the task at hand clear- have fun playing the game.
The athletes posted across Instagram and Tiktok showing them and their friends competing head-to-head in Spikeball, fulfilling the goal of having an authentic social media strategy.
Mission accomplished.
Authenticity —> results
The performance of the content showed the value of college athlete creators in the NIL era. Athletes tend to see higher engagement on their social media, and this campaign was no different- the overall engagement rate hit 12%, compared to a 2% industry average, which is phenomenal.
The content found its reach through the athlete’s profiles as well as being picked up by the press. The athlete content reached over 500,000 people across the nation, with a strong positive customer sentiment in the comments.
4 different media outlets covered the article due to the high amount of public interest in the NIL space, which offered further reach.
Combine the expansive reach with a high engagement rate, and Spikeball saw immense brand value from this campaign.
The power of working with creator-athletes is real.
Spikeball experienced this firsthand, and we were thrilled to facilitate this for them.
In the end, Spikeball has an amazing product that’s easy to market, the the creator-athletes in our network understand how to make engaging, authentic content that’s compelling not just for brand reach, but driving conversion to create a lasting brand.
Conclusion
